tamaydesign

Based on my heuristic evaluation and usability testing, I uncovered the following root causes for these user and business problems:

• Error-Prone Forms: Forms that do not provide clear error messages or guidance on how to correct mistakes can lead to user frustration and abandonment of the loan application process.
• Lack of Progress Indicators: Without clear indicators of how far along they are in the process or how much longer it will take, users may become impatient and less likely to complete the application.
• Inadequate Autofill and Data Reuse: Failing to offer autofill options for repeat applicants or the ability to reuse previously submitted information can increase the effort required to complete applications, decreasing completion rates.
• Inefficient Data Entry Processes: Lack of streamlined data entry methods, such as dropdowns, checkboxes, or predictive text, can slow down the application process.
• Overwhelming Amount of Required Information: Requesting too much information upfront without clear explanations of its necessity can overwhelm users, leading to high drop-off rates.
• Slow Load Times: Slow loading pages can significantly increase the time it takes to complete an application, leading to user frustration and potential abandonment.
• Poorly Designed Workflows: An application process that does not follow a logical order or requires users to backtrack to provide additional information can significantly increase completion time.
• Lack of Real-Time Verification: The absence of real-time data verification (for credit checks, identity verification, etc.) can delay the application process while users wait for manual verifications to be completed.